The Rise and Fall of Rolling Stone

Rolling Stone was founded with $7,500, mostly borrowed, by Jann Wenner, a 21-year-old Berkeley dropout with at least one great idea, that of “shepherding the generational plotlines of the 1960s into a rambling biweekly serial of rock-and-roll news.” It started as a small hippie publication—John Lennon was on the first cover—but quickly caught the zeitgeist. Within half a decade, the magazine’s cover had become the most sought-after real estate in rock and roll.

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From “The Rise and Fall of Rolling Stone” by Rich Cohen for The Atlantic. Photo by Baron Wolman. 

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