Gourmet Instant Coffee? Seriously.

The San Francisco startup Sudden Coffee (@suddencoffee) is upending instant coffee’s miserable reputation, by brewing the best, one cup at a time—using single-origin beans from top roasters like 49th Parallel and Ritual—then dehydrating it into a powder that retains even the most complex of flavors.

From “The Quickest Cup” by Oliver Strand for The New York Times Magazine, 2016; Photo by Noah Sanders

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