The Story Bar

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Travel Trend: Hotel Emma's Private Bar

Travel Trend: Hotel Emma's Private Bar

In efforts to preserve some peace for paying guests, trendy hotels are adding private areas only for overnighters as special incentives.

Lodged in a former brewery with vintage-inspired interiors, the Hotel Emma (@thehotelemma) in San Antonio attracts patrons from around the city to its restaurant and bar. But only guests who have checked in have the key to the two-story lobby library where a staff member mixes complimentary margaritas.

“When you’re paying a lot of money and you’ve selected a hotel, you do want a little bit of exclusivity,” said Beth Ticku Smith, the director of marketing for the Hotel Emma.

From “Private Bars and Rooftops” by Elaine Glusac for New York Times; Photo by Nicole Franzen (@nicole_franzen)

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Travel Trend: Robey Hotel's Private Bar

Travel Trend: Robey Hotel's Private Bar

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