The Psychology of Japanese Train Stations
When it come to passenger manipulation, what sets the stations of Japan apart from their counterparts is both the ingenuity behind their nudges and the imperceptible manner in which they are implemented. Japan’s nudges reflect a higher order of thinking. The orderliness of society is taken as a given—Japanese commuters know how to queue on an escalator and can easily navigate the confusing, but wide-open, spaces of Tokyo’s rail stations without assistance. This allows rail operators to instead focus on deeper psychological manipulation.
For example, Japan has one of the highest suicide rates among OECD nations, and often, those taking their own lives do so by leaping from station platforms into the path of oncoming trains.
Standing at either end of a platform in Tokyo’s labyrinthine Shinjuku Station, one might detect a small square LED panel emitting a pleasant, deep-blue glow. Nestled among vending machines and safety posters, the panel might be dismissed as a bug zapper. But these simple blue panels are designed to save lives.
Operating on the theory that exposure to blue light has a calming effect on one’s mood, rail stations in Japan began installing these LED panels as a suicide-prevention measure in 2009. They are strategically located at the ends of each platform—typically the most-isolated and least-trafficked area, and accordingly, the point from which most platform jumps occur.
From “The Amazing Psychology of Japanese Train Stations” by Allan Richarz for CityLab
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