Orange is the New Orange

“Early in the 16th century Portuguese traders brought sweet oranges from India to Europe, and the color takes its name from them. Until they arrived, there was no orange as such in the color spectrum. When the first Europeans saw the fruit they were incapable of exclaiming about its brilliant orange color. They recognized the color but didn’t yet know its name. Often they referred to oranges as ‘golden apples’. Not until they knew them as oranges did they see them as orange.”

From “Color or Fruit? On the Unlikely Etymology of ‘Orange’” by David Scott Kastan & Stephen Farthing for Literary Hub 

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